What is pink friday?

Pink Friday is a nationwide event celebrating and supporting small and local businesses. It’s held annually on the Friday before Black Friday, encouraging shoppers to discover and shop from small retailers first during the holiday season.

Pink Friday emphasizes the value of community and encourages shoppers to invest in the vibrancy and diversity of their local economies before shopping with big box retailers.

How to Participate
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Step 1: Find a Boutique

Use our map and directory below to locate participating stores in your area and beyond.

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Step 2: Plan Your Shopping

Check the store’s social media and website for updates on special deals and promotions.

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Step 3: Share Your Experience

Join the community by sharing your finds and experiences on social media using #SupportSmallFirst.

the ultimate support small first map

Uncover unique boutiques near you and nationwide - both in person and online! Explore and shop hundreds of small businesses’ storefronts and online shops this Pink Friday.

name location website
Westside Salon & Boutique 400 Historic Rt 66 West Waynesville,Mo 65583
Moss' Flower Shop LLC 3690 N Mt. Juliet RD Ste 400 Mt. Juliet,TN 37122 http://www.mossflowershopllc.com
Hippington 2670 Madison Street Suite D Clarksville,TN 37043 https://www.shophippington.com/
Southern Hearts Boutique 405 East Main Street Dublin,VA 24084 https://www.shopshb.com/
Sophia Lustig 126 Louisiana Ave Perrysburg,OH 43551 http://www.sophialustig.com
Tools 4 Teaching 401 S Green River Road Evansville,IN 47715 https://www.tools4teaching.biz
Clothes Mentor West Chester PA 1369 Dilworthtown Xing West Chester,PA 19382 https://westchesterpa.clothesmentor.com
Clothes Mentor Springfield PA 785 W SPROUL RD SPRINGFIELD,PA 19064-1215 https://springfieldpa.clothesmentor.com
Real Deals Idaho Falls 2131 E. 17th St. Idaho Falls,ID 83404
Clothes Mentor Plymouth Meeting 61 E. Germantown Pike East Norriton,PA 19401 https://plymouthmeetingpa.clothesmentor.com
How to Participate
Why shop small

If you spend $1 in a local community, studies show it turns an average of 7x before leaving.

Small businesses - Pay local taxes, employ local families, spend money with local businesses, accountants, attorneys, supply stores, etc, they donate to local causes and sports teams, and small businesses generate local and state sales tax revenue which also builds local communities. YOUR $1 has impact. Does Shein, Temu or Amazon do the same?

Join the group

Love Boutiques? Join our FREE Facebook Community for customers to post your latest ISO, discover new products, see exclusive deals, and shop small businesses year-round.

Join Now
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Giving Back To Our Community

The Boutique Hub will donate $1 for every participating business to Heart on Mainstreet.

Heart on Main Street’s Natural Disaster Program provides financial assistance and resources to help independent retailers recover after catastrophic events. This year, for every retailer who signs up to participate in Pink Friday, we’ll donate $1 to Heart on Main Street to support retailers impacted by the recent floods in the Texas Hill Country.

Heart on Mainstreet

Want to tell your friends or other businesses about Pink Friday?

Spread the word! Small businesses can sign up to participate FREE right here or use our #SupportSmallFirst anywhere on social.

Sign Up To Participate

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