What is pink friday?

Pink Friday is a nationwide event celebrating and supporting small and local businesses. It’s held annually on the Friday before Black Friday, encouraging shoppers to discover and shop from small retailers first during the holiday season.

Pink Friday emphasizes the value of community and encourages shoppers to invest in the vibrancy and diversity of their local economies before shopping with big box retailers.

How to Participate
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Step 1: Find a Boutique

Use our map and directory below to locate participating stores in your area and beyond.

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Step 2: Plan Your Shopping

Check the store’s social media and website for updates on special deals and promotions.

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Step 3: Share Your Experience

Join the community by sharing your finds and experiences on social media using #SupportSmallFirst.

the ultimate support small first map

Uncover unique boutiques near you and nationwide - both in person and online! Explore and shop hundreds of small businesses’ storefronts and online shops this Pink Friday.

name
location website
Zetta's 108 W Market St Red Bud,Illinois 62278 https://www.facebook.com/zettascreativespot
Zertz 106 E. Main Fredericksburg,TX 78624 https://zertz.com/
Zella Rose Boutique 9724 US RT 60 Ashland,KY 41102 https://www.zellaroseboutique.com
Your Boutique Shop 5038 Broadway Pearland,Tx 77581 https://www.yourboutiqueshop.com/
Yorktown Flower Shoppe 7034 George Washington Memorial Highway, Yorktown, VA, USA Yorktown,VA 23692 https://www.yorktownflowershoppe.com/
YellowHouse Boutique 122 North Main Street Sand Springs,OK 74063 https://yellowhousemarket.com/
YaYa Club 123 FM 1463 Katy,Texas 77494 https:www.yayaclubclothing.com
Yalaih Designs 1854 N 4th Street Philadelphia,Pennsylvania 19122
Xpressions Salon Spa & Boutique 101 West Pine Street Ponchatoula,LA 70454 https://www.shoppingxpressions.com
XO Bimbi 15 W McKinley Way Youngstown,OH 44514 https://xobimbi.com/
How to Participate
Why shop small

If you spend $1 in a local community, studies show it turns an average of 7x before leaving.

Small businesses - Pay local taxes, employ local families, spend money with local businesses, accountants, attorneys, supply stores, etc, they donate to local causes and sports teams, and small businesses generate local and state sales tax revenue which also builds local communities. YOUR $1 has impact. Does Shein, Temu or Amazon do the same?

Join the group

Love Boutiques? Join our FREE Facebook Community for customers to post your latest ISO, discover new products, see exclusive deals, and shop small businesses year-round.

Join Now
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Giving Back To Our Community

The Boutique Hub will donate $1 for every participating business to Heart on Mainstreet.

Heart on Main Street’s Natural Disaster Program provides financial assistance and resources to help independent retailers recover after catastrophic events. This year, for every retailer who signs up to participate in Pink Friday, we’ll donate $1 to Heart on Main Street to support retailers impacted by the recent floods in the Texas Hill Country.

Heart on Mainstreet

Want to tell your friends or other businesses about Pink Friday?

Spread the word! Small businesses can sign up to participate FREE right here or use our #SupportSmallFirst anywhere on social.

Sign Up To Participate

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