Support Small Businesses Pink Friday Nov 20 2026

November 20th, 2026

Pink Friday is a nationwide event celebrating and supporting small and local businesses. It’s held annually on the Friday before Black Friday, encouraging shoppers to discover and shop from small retailers first during the holiday season.

Pink Friday emphasizes the value of community and encourages shoppers to invest in the vibrancy and diversity of their local economies before shopping with big box retailers.

Thank you for participating in this #SupportSmallFirst Movement. Sign up for 2026 today!

Apparel Home & Gift Children's Specialty Online Only Other

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name	location	website
Main Street Lexington	101 South Main Street Lexington,VA 24450	https://www.mainstreetlexington.org/
Preppy Pineapple	400 North Main Street Lancaster,SC 29720	https://preppypineapple.com
Chloe's Creamery	334 Pennsylvania Ave W Warren,PA 16365	https://www.chloescreamery.com/
Olive Sprout Kids		https://www.olivesproutkids.com
85 Local	8271 W Lake Plesant Pkwy, Ste 104 Peoria,AZ 85382	http://www.85localaz.com
Fleur de Lis Boutique Florida	175 Rainier Lane Suite # 7 St Augustine,FL 32092	https://www.fleurdelisboutiqueflorida.com/
Persnickety	1003 E Oak St Arcadia,FL 34266	htpp:www.persnicketyjewelryandgifts.com
Lou & Company	118 E Main St Marion,VA 24353	https://louandcostyle.com/
Wilde Merrion Boutique	433 E Main Street Montrose,CO 81401	https://shopwildemerrion.com
PAL & Co	223 Minnesota Ave N Aitkin,MN 56431

Step 1: Find a Boutique

Use our map and directory below to locate participating stores in your area and beyond.

Step 2: Plan Your Shopping

Check the store’s social media and website for updates on special deals and promotions.

Step 3: Share Your Experience

Join the community by sharing your finds and experiences on social media using #SupportSmallFirst.

Start Searching!

If you spend $1 in a local community, studies show it turns an average of 7x before leaving.

Small businesses - Pay local taxes, employ local families, spend money with local businesses, accountants, attorneys, supply stores, etc, they donate to local causes and sports teams, and small businesses generate local and state sales tax revenue which also builds local communities. YOUR $1 has impact. Does Shein, Temu or Amazon do the same?

Love Boutiques? Join our FREE Facebook Community for customers to post your latest ISO, discover new products, see exclusive deals, and shop small businesses year-round.

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Giving Back To Our Community

The Boutique Hub will donate $1 for every participating business to Heart on Mainstreet.

Heart on Main Street’s Natural Disaster Program provides financial assistance and resources to help independent retailers recover after catastrophic events. This year, for every retailer who signs up to participate in Pink Friday, we’ll donate $1 to Heart on Main Street to support retailers impacted by natural disasters.

Want to tell your friends or other businesses about Pink Friday?

Spread the word! Small businesses can sign up to participate FREE right here or use our #SupportSmallFirst anywhere on social.

November 20th, 2026

Step 1: Find a Boutique

Step 2: Plan Your Shopping

Step 3: Share Your Experience

Giving Back To Our Community

Want to tell your friends or other businesses about Pink Friday?

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